& Packaging Positioning.
After an uneventful domestic launch, we were engaged to conduct a series of brand workshops to establish a unique NEW brand and communications strategy for the Natvia.
The developed strategy considered Australian and global markets. As part of this stage it was clear that this product could create a new category, delivering health benefits over sugar and artificial sweeteners.
This informed brand strategy allowed us eliminate relaunch risk, push boundaries and produce an innovative pack design while still sitting comfortably in category.